Position: Marketing Executive

Location: Verna Goa

Education Qualification: Bachelor’s Degree

Work Experience: Min. 1-2 years of experience in Marketing

Industry Preference: Food & Beverages, Appliances, Consumer Durables and Goods, FMCG

Key skills: Contents Writing, marketing collateral, photography, copyrighting, Social Media Handling, sponsored campaign, influencer engagement, engage with PR agencies, packaging design, artworks, Campaigns on social media

 

Job Responsibilities: 

• Organizing and execution of Marketing Activities.

• Assist in writing content, press releases, blogs, magazine ads, flyers and other marketing collateral, while overlooking the design with the designing team
• Must have understanding of Branding:

• Adhering to Brand Guidelines in terms of fonts and colours to use
• Understanding the concepts of Brand Values and Brand Image
• Must have good communication and creative skills to engage with Agencies to get brochures / flyers / other collateral printed/ graphic design / photography / videography.
• Publishing posts, stories, update news, events on Social Media portals regularly
• Calendar planning (social media/ sponsored campaign/ email campaign) and influencer engagement.
• Email campaign creation and blog writing
• Engaging with editors, bloggers and PR agencies for networking, collaborations and events.
• Executing marketing activities, meeting deadlines and assist sales team in sampling events, planning promotions / contests / giveaways
• Work with graphic designers and e-commerce team and suggest improvements in website content, design, keywords and ensure proper website optimization (Coffeeza, Amazon, Flipkart and other e-portals).
• Handle the planning/checking of packaging designs, artworks for shipping boxes and user manuals of products with the design team.