International Coffee Day Mid-day Feature of Coffeeza Founder Rahul Aggarwal
Rahul Aggarwal, Founder & CEO of Coffeeza that retails coffee capsules and machines, explains that India is still an emerging coffee market. Tea consumption in India is 100 times more than coffee. While coffee and tea were both produced in our country, coffee became affordable only after the addition of roots of the chicory plant to increase volume. He leaves us with a tip to enjoy the espresso. “The Italians, place a piece of chocolate on their palate. The sweetness from the chocolate mingles with the coffee.” But in the world of lattes, Americanos, and flat whites, it is the cappuccino that is easily the most popular coffee beverage.