“People today are pressed for time with busier lifestyles, so convenience and comfort are extremely important. Consumers are also more tech-savvy and well-informed, which is why they understand the benefits of using coffee machines. In addition, a certain segment of the population has adapted to the WFH culture. Most consumers today are looking for better-tasting café-style coffee at home because they are no longer satisfied with cheaper instant coffee options. Because of this, they are open to buying coffee machines, which saves them quite a bit of time and allows them to enjoy a variety of barista-style drinks conveniently.

A coffee machine is not very expensive today, especially for someone who is a regular coffee drinker and always wants to enjoy good quality coffee,” adds Rahul Aggarwal, Founder and CEO, Coffeeza.

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